Privacy Policy

Analytics and donation measurement

We use Google Analytics to understand visits and which traffic sources lead to donations, and Google Ads to measure which ads lead to donations and improve advertising results.

We ask before enabling analytics and advertising measurement cookies for visitors detected in the European Union, United Kingdom, Switzerland, Norway, Iceland or Liechtenstein. Elsewhere, these measurement cookies start automatically under our regional settings. Unknown locations keep the opt-in prompt. Location is estimated locally from the connection IP address. We do not send your IP address to a separate location lookup service.

A previous rejection and Global Privacy Control take precedence. You can turn measurement cookies off at any time using Privacy settings in the footer. Your choice is remembered for up to 180 days. Turning cookies off removes retained donation identifiers and Google analytics and advertising measurement cookies from this site; it does not erase data already sent to Google. Previous analytics-only permissions are not treated as consent to the expanded advertising measurement purpose: visitors in opt-in regions are asked again.

Without measurement cookies, Google receives limited visit and donation signals for statistical measurement, including page and referral information, consent status and donation amounts. When measurement is enabled, Google Analytics and Google Ads can connect visits and ad clicks to donation amounts and refunds, attribute conversions and improve ad bidding. We retain the identifiers needed to report refunds for up to 90 days. Donation events do not include names, email addresses or payment details. Google Signals and personalized advertising remain disabled; we do not use this measurement to build remarketing audiences.

Stripe processes donations regardless of your measurement choice. Analytics and advertising reports may be incomplete when tracking is blocked or a visit cannot be linked. Our payment records remain separate from analytics.

Measurement information updated: 1 November 2026.